The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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September 12, 2024

Position like a Challenger: How ecobee Achieved 15x Sales

Explore the art of bold brand positioning and it's impact on Challenger Brand ecobee.
Written by
Rahul Raj
August 2, 2024

Brand partnerships that challenge norms

Explore how challenger brand partnerships are changing the game. From the “unsponsored” sponsorship, to unexpected collaborations and unique reveals.
Written by
Rahul Raj
May 31, 2024

AI Marketing Examples

AI offers incredible opportunities to be more efficient, however over relying on it results in basic, bland content that threatens brand differentiation.
Written by
Rahul Raj
May 2, 2024

10 websites that challenge (without being challenging)

If some things on a website are unique, it’s compelling. If everything on a website is unique, it’s confusing. So how do you strike the perfect balance?
Written by
Rahul Raj
March 28, 2024

10 Challengers zigging on paid social

In the world of Instagram, Facebook and TikTok advertising it's easy to get lost in the noise. Get inspired by 10 brands challenging the “rules” of social ads.
Written by
Rahul Raj
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