Signals From the Edge

As consumers spend more time inside they may look to reselling apps, and rethink what they deem ‘essential’. What they won’t alter is their want to support brands committed to the longevity of the environment.

At 5&Vine, we’re relentlessly focussed on supporting and amplifying the stories of Challenger Brands today.

Rahul’s big idea elaborated on the genesis of the mission that motivates all of us at 5&Vine and informs the way we approach everything from brand building to user experience: Challenger Thinking.

Over the coming weeks we will continue to explore the successful Challenger Brands that have demonstrated this kind of leadership and provide insights that inform, inspire, and help navigate your business to that better, brighter future.

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.