Signals From the Edge

At 5&Vine, we champion the underdog. We use curiosity and courage to help Challenger Brands win. For us it’s a mission that runs in parallel to the tale of David and Goliath where the underdog, with sharp observation and ingenuity, overcomes the impossible.

But what is a Challenger Brand, and what exactly makes one succeed? The questions we ask to determine that are below but, before we start, it’s important to note what a Challenger Brand is not.

Challengers that are aligning their business with the long-term health of society and the planet are needed. They have a compelling story to tell, a market to disrupt and customers to engage.

Thanks to the TechMTL team for supporting the growing Montreal technology community! 5&Vine is glad to support Canadian startups.

This past July, 5&Vine founder and fractional CMO Rahul Raj led a Go-To-Market Strategies for Startups workshop at Startupfest in Montreal. Now, you can watch the entire workshop!