Signals From the Edge

While it marks another punch in a long line of fistthrows from Epic Games towards the technology mega-brands, it also acts as a pivotal point and teaching tool for Challengers. Rather than sit back and let Apple’s fee structure drive their normal narrative and settle in the knowledge that this is the way it has to be, they chose to stand up and challenge the status quo.

There’s no doubt navigating the marketing world comes with its challenges. Particularly as a startup there are a number of points to consider and questions to discuss, whether they’re about content output, paid ad campaigns, SEO, or just keeping to a strict budget.

Crafting a go-to-market strategy can be both time-consuming and overwhelming and so, using the expertise we have at 5&Vine helping brands at every step of the go-to-market process, we wanted to outline 7 things you should consider before putting yours together.

Seek out a Fractional CMO that wants to help you strengthen your internal capabilities by mentoring your team, building systems that endure - in the form of high performing digital campaigns, relationships with the media, etc - and help you build out and hire a full-time team.

Our marketing planning process includes articulating your go-to-market, reframing your brand’s narrative and producing tailor-made strategies that promote growth and customer acquisition.