Signals From the Edge

Today, The Aspen Institute announced its 12th class of First Mover Fellows. The class brings together some of the most cutting edge corporate social intrapreneurs, committed to delivering business value alongside meaningful social and environmental impact.

The introduction of COVID-19 has presented an opportunity for us to reassess the way we live our lives, ethically, morally, mentally, physically. With the world united in a common fight for health and survival, it has clarified the intolerable injustices that attempt to divide us.

But, as well as knowing what to do it’s important to know what not to do. With that in mind, we wanted to highlight and debunk five myths we hear a lot in the work we do with our startup clients.

When is the best time to commit to bringing a Fractional CMO on board? At what point is your business ready to take the plunge? The following points should help you decide.

By looking to sectors outside of your own and applying their approach and business logic to your offering, Challengers will be able to innovate in the same way Microsoft has here.