Signals From the Edge

Successful brands are built on trust. This makes it critical to think about the foundations of trust from day one - no matter your sector or size. With our work at 5&Vine spanning pre-seed to Series B startups, and everything from organic meal delivery to disease outbreak risk software, we know what it takes to build trust.

Today, The Aspen Institute announced its 12th class of First Mover Fellows. The class brings together some of the most cutting edge corporate social intrapreneurs, committed to delivering business value alongside meaningful social and environmental impact.

The introduction of COVID-19 has presented an opportunity for us to reassess the way we live our lives, ethically, morally, mentally, physically. With the world united in a common fight for health and survival, it has clarified the intolerable injustices that attempt to divide us.

But, as well as knowing what to do it’s important to know what not to do. With that in mind, we wanted to highlight and debunk five myths we hear a lot in the work we do with our startup clients.

When is the best time to commit to bringing a Fractional CMO on board? At what point is your business ready to take the plunge? The following points should help you decide.