Stockpile
Stockpile empowers families to invest in their financial future.
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The fintech Challenger Brand offers an easy-to-use app for parents to invest with their kids, not just for them, enabling financial confidence through hands-on learning.
By simplifying the stock and crypto trading experience, Stockpile makes it easy for kid investors to get started. Parents want to invest and teach their kids about investing but often don’t know where to start; Stockpile leads the way by offering fractional trading starting at $1 because “starting is everything.”
Stockpile is on a mission to equalize financial literacy across America. They are focused on connecting with marginalized groups, who are usually excluded from the conversation, such as people of colour & women. They are empowering wealth creation for all American families, who are now able to participate in the financial markets.
THE CHALLENGE
Stockpile pioneered the concept of fractional investing that enabled children to invest right alongside their parents. Over time competition grew and the brand was neglected. With a new CEO at the helm, Stockpile approached 5&Vine to help revitalize the Challenger Brand and reposition the company for growth.
OUR APPROACH
We developed a growth strategy grounded by a refreshed positioning and value proposition. The narrative focused on supporting American parents in equipping their children to thrive as adults through hands-on learning with real money.
Leveraging our experience with pricing models (see Honed and The Logic) we presented a strategy for revenue growth that would honour existing members, while also engaging new markets typically excluded from the conversation.
5&Vine also designed and authored a new landing page to ground our refreshed narrative and facilitate growth.
THE OUTCOME
The initial implementation of Stockpile’s repositioning and reengagement strategy resulted in a successful transition from a free-to-use platform to a paid platform, with membership retention numbers far exceeding expectations. Further, the company continues to outperform forecasts by acquiring new paid members on a strong trajectory with minimal marketing spend.
As it positions for its next phase of growth and continues to align with its mission to empower all Americans with financial literacy, the company is leveraging a strategy that is guiding sustainable growth and market penetration.
Ready to challenge the
status quo and win?
👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
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