With the blending of work and home life, we established 4 pillars to guide the brand, product offering and pricing strategy:
Versatile design. Integrating work-life movement seamlessly with performance pieces that can do it all. With a streamlined wardrobe, you can spend more time focusing on the things that matter most to you.
Responsibly manufactured. From work to workout to weekend, live your Life In Motion™ to the fullest. Discover what moves you in thoughtfully designed activewear that empowers your every day.
Progress over perfection. Empowering you to set your own pace and embrace the journey, not the destination. We’re building a community dedicated to challenging the status quo and moving mindfully.
Sustainable Fabrics + Technology. Our ethically sourced, high-quality fabrics use the latest advancements in textile technology. MPG products reduce environmental impact by increasing the shelf-life of each item and minimizing the need for frequent washing.
Armed with a powerful brand story that MPG Sport was missing, we guided the team through priority tasks to bring the evolved brand to life. We shared actionable recommendations for launching new campaigns, evolving the website home and product pages, collaborating with influencers, and sharing organic content and social media.
We took on performance marketing for MPG across Instagram, Facebook, Google Ads, and TikTok. One of the biggest challenges we had to overcome was moving MPG away from being perceived as a discount brand. To do so, we strategized the development of The Warehouse, a separate site experience and Ad account exclusively for deeply discounted items. With this approach, we were able to both build the brand and move sale product effectively.