We found that FrontierCFO consistently looks beyond the bottom line, so that founders no longer bear the weight of accountability on their own. Founders also come from a variety of financial skill levels, and FrontierCFO meets them where they are. Moreso, FrontierCFO is best positioned to give specific advice because they have a deep knowledge of their clients’ financial situation and extensive startup experience to guide them to scale their integrated finance team as the company grows.
With insight into the value that FrontierCFO delivers, we were able to evolve their positioning to appeal to three core audiences: Startup Founders, Venture Capitalists, Private Equity Partners. We launched their new positioning on a core insight that FrontierCFO helps their clients make better decisions that lead to better outcomes:
FrontierCFO enables founders to make better decisions that lead to better outcomes. We set your business up with a cloud-based financial infrastructure, handling both the tactical work and the financial analysis to deliver meaningful insights.
Our experienced startup finance team integrates into your team, and scales with your business, to drive the right business decisions at the right time.
To drive awareness and set the stage for conversion, 5&Vine created a 12-month staged marketing plan that outlined the highest-leverage activities that FrontierCFO should prioritize to win new clients. We moved through the entire customer journey, from building awareness for the value that FrontierCFO creates, to driving traffic to their website and LinkedIn, encouraging consultation, and finally nurturing ongoing trust to convert cold leads to warm. We created our plan with the realistic constraints of their in-house team to execute, in detail to ensure they felt set up for success.