Signals From the Edge

For Canadian startups navigating uncertainty, 5&Vine offers strategic marketing leadership through a flexible, fast-moving Fractional CMO model.

In moments like this, humanity matters more than ever. A brand’s empathy-driven response to customers becomes a competitive edge. There is no better time to reboot—socially, economically, and operationally.

When the world is in flux, brand moves matter more than ever.

How do you close the gap between what you do and how you show up?

Every brand – especially as it scales – hits a moment where things feel off. Learn the signs of a brand identity crisis and how to get un-stuck.