Audacity is the cost of entry for leading change. If you’re not willing to boldly challenge the unchallenged, you’ll remain a spectator in the status quo.
Are you up for the challenge?
To take on industry leaders, navigate uncertainty, and build lasting momentum, Canadian Challenger Brands need a strategic partner built for speed, alignment, and bold action—not bureaucracy.
Will your brand’s legacy be one of cautious survival—or bold transformation? a marketing plan with backbone—designed by people who understand what it takes to win. Typically, this role is held by a full-time CMO.
But what if you don’t have the budget or timeline to hire one? That’s where a Fractional CMO comes in.
A Fractional CMO offers senior strategic marketing leadership—without the overhead, delay, or long-term risk of a full-time hire. At 5&Vine, our model is built to deliver impact fast. Here’s why Canadian startups and scale-ups choose us.
1. Speed
We move fast—because you need to. Fractional CMOs are quick to hire and deliver immediate value. There’s no long onboarding. No slow ramp-up.
We map clear goals and timelines upfront, then deliver to the highest standard—on time and on point.
2. Experience
Canadian startups don’t need more guesswork. They need clarity, confidence, and people who’ve been there before.
Our team brings:
✅ Deep expertise across categories and growth stages
✅ Fresh perspective rooted in the Challenger Mindset
✅ Strategic thinking paired with hands-on execution
We identify gaps, spot opportunities, and help founders lead from a position of strength.
3. Reduced Risk
Hiring a full-time CMO is a big commitment—and often a long, expensive process. It can take months, cost six figures, and still lead to misalignment.
We mitigate that risk.
✅ Fast engagement without long-term commitment
✅ Flexibility to scale support up or down
✅ Strategic firepower without full-time overhead
4. Time & Focus
With 5&Vine embedded as your Fractional CMO, you buy back time. Time to build, test, refine—and grow.
We help you:
✅ Rework your strategy and GTM approach for this critical time of economic uncertainty
✅ Hit key milestones faster
✅ Prepare the business to eventually hire a full-time CMO—if and when the time is right
5. Strategic Impact
We’re not here to build vanity decks. We’re here to help you:
✅ Launch campaigns that cut through noise and maximize ROI
✅ Build brands that resonate and convert
✅ Mentor your team while executing against your vision
Courage isn’t about avoiding risk. It’s about engaging with it—intentionally.
Ask yourself:
➡️ How far are we willing to go to grow while protecting the business?
➡️ Do we want to replicate what others do—or build something new?
➡️ How much can we achieve without compromising our core values?
Introducing: The Crisis Challenger Journey
In moments of crisis, your greatest asset is clarity—about who you are, why you matter, and where to go next.
That’s why we built the Crisis Challenger Journey. Whether you’re trying to stabilize, reposition, or expand into a new market, we’ll meet you where you are—and help you get where you want to go.
Phase 1: Diagnose & Align
A focused audit to uncover blind spots, trust gaps, and brand opportunities. Includes stakeholder interviews, competitive scan, and messaging review. Outcome: a roadmap to reclaim relevance and differentiate like a Challenger.
Phase 2: Define Your Challenger Strategy
This isn’t a feel-good brainstorm. It’s a work session to rewrite the rules. We help you:
- Define your unfair advantage
- Identify your industry’s broken conventions
- Craft a brand narrative that rallies your team and resonates with your audience
Phase 3: Sprint to Traction
We pick one critical lever and move fast—whether that’s launching a campaign, fixing your pricing, repositioning your homepage, or validating a new market.
Delivered by our in-house experts or extended team, this 4–6 week sprint drives results fast.
“5&Vine looked at our strategy through a new lens. They helped us expand into new revenue streams, new customer segments, and build in processes that were critical to scale.”
– Esther Park, Chief of Staff at Drop
Fractional Leadership Layer
Need senior leadership but not full-time overhead? We embed experienced leaders to provide:
- Weekly strategy sessions and prioritization support
- Performance tracking and executional guidance
- Interim hiring, investor storytelling, and more
We don’t just help you survive the storm. We help you lead after it.
Legacy models rely on fixed roles and bloated timelines. We believe strategy should move at the speed of your ambition.
Whether you’re repositioning your brand, launching a new initiative, or rebuilding momentum—5&Vine is your strategic partner for bold, lasting growth.
