The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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February 18, 2021

Airbnb’s Global Host Campaign Highlights the Power of Community

Rather than celebrate a tone of travellers in front of famous landmarks in far-flung countries, they’re focusing on domestic travel, making memories with friends and family, and promising that, with great hosts, excitement awaits in travel. In the face of insurmountable odds, they’re staying true to what makes them unique.
February 10, 2021

Why we invest in people over products

We choose our company wisely in a bid to curate intelligent, driven, passionate individuals that, as a group, is defined by its humanity.
January 25, 2021

5 Challenger Brand Trends Set to Shape 2021

At 5&Vine, we’re in the business of helping Challenger Brands win. We know what it takes to effectively face the incumbent and emerge victorious.
January 20, 2021

5 Challenger Brand Growth Trends Set to Shape 2021

Sweeping structural changes will impact the future of paid advertising. Running paid ads on social media used to be a reliable, cost effective way to get in front of customers.
January 14, 2021

4 Challenger Brand Social Media Trends Set to Shape 2021

We predict 2021 will be a milestone for conversational marketing and shopping experiences that appear native to the platforms you’re on.
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