Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
March 10, 2021

5&Vine’s process to develop a social media strategy part I

A strong social media strategy is key to helping Challenger Brands win. It’s the bridge between your brand and customers to efficiently build trust, bolster reviews, and overtake the market leaders.
March 8, 2021

A Moment for Reflection on International Women’s Day

I’m blessed to come from a family of extraordinary women. Women with a strong moral compass, a deep sense of compassion, intellectual horsepower and the drive to leverage their talents to help others. Among them, there are three I had the closest relationships with. My grandmother, my mother, and my wife.
February 26, 2021

Challenger Brands Have a Lot to Learn From Chance the Rapper

One of the highlights of the event was not delivered by a Chief Executive Officer or Growth Expert but rather Chance The Rapper, a creative force with a lot of lessons when it comes to upending the status quo.
February 22, 2021

5&Vine’s Startup Marketing Guide to LinkedIn Ads in 2021

Did you know that LinkedIn’s audience has twice the buying power of the average web audience? Particularly if you’re offering SaaS or healthcare or fintech solution, LinkedIn is ideal for connecting with a professional audience and increasing top-funnel leads for your startup.
February 18, 2021

Airbnb’s Global Host Campaign Highlights the Power of Community

Rather than celebrate a tone of travellers in front of famous landmarks in far-flung countries, they’re focusing on domestic travel, making memories with friends and family, and promising that, with great hosts, excitement awaits in travel. In the face of insurmountable odds, they’re staying true to what makes them unique.
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