Signals From the Edge

Everything you do should work to create meaningful engagement. Nurturing conversations across social media, blogs and advocacy programs goes beyond likes and shares. It is about building community, driving loyalty and enabling authentic customer evangelism.

A strong social media strategy is key to helping Challenger Brands win. It’s the bridge between your brand and customers to efficiently build trust, bolster reviews, and overtake the market leaders.

I’m blessed to come from a family of extraordinary women. Women with a strong moral compass, a deep sense of compassion, intellectual horsepower and the drive to leverage their talents to help others. Among them, there are three I had the closest relationships with. My grandmother, my mother, and my wife.

One of the highlights of the event was not delivered by a Chief Executive Officer or Growth Expert but rather Chance The Rapper, a creative force with a lot of lessons when it comes to upending the status quo.

Did you know that LinkedIn’s audience has twice the buying power of the average web audience? Particularly if you’re offering SaaS or healthcare or fintech solution, LinkedIn is ideal for connecting with a professional audience and increasing top-funnel leads for your startup.