TPH
Print Possible
Fractional CMOBrand Repositioning Marketing Planning
Email MarketingOrganic Content & Social MediaVisual Brand EvolutionWindow DisplaysStaffing
THE CHALLENGE
The Printing House (TPH), a Canadian printing icon with 60+ locations coast to coast, faced an evolving printing landscape led by digital-first Challengers. Although TPH invested considerably in technology, their unique strength remained in their people. 5&Vine was engaged to help TPH embrace a Challenger Mindset, focusing on marketing automation and enhancing the customer-centric core of their business. Our goal was to shift the TPH experience from transactional to relational, supporting branch managers in embracing ‘Unreasonable Hospitality’ in the customer experience to earn loyalty and referrals.
OUR APPROACH
To build lasting customer relationships, we began by understanding the pain points and goals of the modern business customer. We collaborated with TPH’s management team and branch managers to highlight powerful customer collaborations and showcase the exceptional that resulted from them. Shifting from generic stock images to custom photography of real examples, helped bring TPH’s quality and exceptionalism to reality.
Working with TPH managers, we developed a playbook on how to consistently exceed customer expectations, build authentic relationships, and deliver memorable experiences. Transitioning from a one-size-fits-all approach to one-size-fits-one, we personalized our strategy based on empathy and the unique needs of customer segments. Addressing these meaningful barriers and outlining priorities for 2023, set the stage for sustained growth in 2024 and beyond.
THE OUTCOME
The 5&Vine team diagnosed core issues hindering the +$50M business (team and technology), and refocused the brand from B2C to B2B. Successfully repositioning post-pandemic, we completed a brand evolution, and designed new window displays that rolled out from their flagship location on University Avenue in Toronto.
We revamped their email flows and evolved paid lead generation, social media, content, and SEO strategies, led by Rahul as their Fractional CMO.
We cultivated real-world connections with customers, helped to usher in a new technology platform for behavioral based emails to upsell products and mitigate turnover on company accounts. Supporting managers in creating consistent customer experiences, we emphasized the continuous journey of listening to customers, acting on feedback, and always striving to do better by and for customers to foster loyalty.
Ready to challenge the
status quo and win?
👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
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