The 5&Vine team diagnosed core issues hindering the +$50M business (team and technology), and refocused the brand from B2C to B2B. Successfully repositioning post-pandemic, we completed a brand evolution, and designed new window displays that rolled out from their flagship location on University Avenue in Toronto.
We revamped their email flows and evolved paid lead generation, social media, content, and SEO strategies, led by Rahul as their Fractional CMO.
We cultivated real-world connections with customers, helped to usher in a new technology platform for behavioral based emails to upsell products and mitigate turnover on company accounts. Supporting managers in creating consistent customer experiences, we emphasized the continuous journey of listening to customers, acting on feedback, and always striving to do better by and for customers to foster loyalty.