5&Vine started by serving startups and scaleups with a Fractional CMO model. Rahul engaged as part of each client’s management team, gaining a deep understanding of their business model and aspirations, and directing in-house and 5&Vine teams toward the highest leverage items.
Over time, our team felt strongly that we could deliver more and better for our clients. We wanted to engage in even more long-term, meaningful engagements where our team could collaborate across our core competencies – from Challenger Strategy, to visual brand identity creation, to holistic marketing campaigns. We also found that clients were seeking this deeper offering that we were keen on delivering.
We set out to reframe the role we play with clients. Just as we do for our own clients, we undertook a deep brand audit, exploring our current: website, social media presence, and feedback from clients. We realized that our Fractional CMO business model and positioning was constraining our impact.
We needed to position 5&Vine as size-agnostic but mindset-specific, serving Challengers relentlessly focused on refining the status quo with a greater purpose beyond profit. So we embarked on a comprehensive rebrand to better embody our vision with the following approach.