July 15, 2019
How Delivering Profit & Purpose Helps Challenger Brands Win
A common thread that brings Challenger Brands together is a simple understanding of what it means to be one: the pursuit of both profit and purpose to make the world better in a way that you’re uniquely able to.
Written by
Rahul Raj
Strategy
June 10, 2019
Why authenticity is the David to your market’s Goliath
Ahead of his Go-to-Market (GTM) Strategies for Startups workshop, our Founder Rahul Raj sat down with the Startupfest team to share the 5&Vine methodology for all types of Challenger Brands to take on industry incumbents.
Written by
Rahul Raj
Brand
Digital
Strategy
May 5, 2019
Why venture-funded startups are hiring Fractional CMOs
When resources are tight, and time is of the essence, engaging a fractional CMO that has successfully delivered growth for a variety of startups can be an efficient solution to gain much-needed expertise, fast.
Written by
Rahul Raj
Strategy
April 30, 2019
Why your Challenger Brand needs a Fractional CMO and agency
Hiring 5&Vine as your fractional CMO is akin to engaging the special forces - we are trained to take on all of your strategic marketing responsibilities as a part-time or long-term addition to the team in a way that makes the most sense for you.
Written by
Rahul Raj
Strategy
April 15, 2019
4 Insights From the World Summit on Innovation & Entrepreneurship
Like any tool, AI largely depends on the intentions of the user. We need to understand the rules and triggers used by the algorithm to draw a conclusion, so that we can continually evaluate and reevaluate the logic and course correct when something isn’t going right.
Written by
Rahul Raj
Strategy
