What does it mean to be a B Corporation?

March is B Corp Month 2023!

Across the world, the Certified B Corporation (or B Corp for short) community celebrates what it means to be a B Corp and how we can do better. 

Here at 5&Vine, we are thrilled to celebrate our second year as a registered B Corp working with Challenger Brands! After an 18-month review process, we received this commendation in 2021 for meeting strict standards for seeking to balance profit with purpose.

With an international theme of We Go Beyond, we wanted to share why being a B Corp is meaningful to us and Challenger Brands while asking, “Why does it have to be this way?” and “How can it be even better?” 

This year’s We Go Beyond campaign invites us to understand how and why Certified B Corps are pursuing a more impactful path, joining a global interdependent ecosystem of brands that care. 

What does it mean when a company is B Corp Certified?

To earn the B Corp Certification, the business must meet strict criteria for environmental and social performance, care about legal accountability and public transparency, and demonstrate how purpose is equally as, if not more important than profit. 

As part of the global B Corp Movement, we signed a declaration of interdependence that states our commitment:

  • We must be the change we seek in the world.
  • All business must be conducted as if people and place mattered.
  • Through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

How many B Corps currently exist?

It takes teamwork to move the needle and we’re so thrilled to be one of more than 6,000 Certified B Corporations in 90 countries! Imagine the change we can make when we go beyond the bottom line. This is a key part of our mission as supporters of Challenger Brands.

What is an example of a B Corp Company?

We are inspired by the remarkable B Corps that share our unwavering commitment to going beyond. See some notable examples below and for a list of all B Corps, explore the directory.

  • Patagonia: An outdoor clothing company that stands as a leader of sustainability. Patagonia’s enduring legacy of giving back to our planet has garnered recognition from esteemed organizations.
  • Ben & Jerry’s: A renowned ice cream company that has become synonymous with social and environmental activism. Ben & Jerry’s has long been a champion for social causes and has earned accolades for its environmental leadership.
  • Seventh Generation: A pioneer in household products, setting the gold standard for sustainability. With their steadfast commitment to minimizing environmental impact, Seventh Generation crafts eco-friendly products that epitomize responsible consumption.
  • New Belgium Brewing: A craft brewery that exemplifies sustainability in the world of beer. New Belgium Brewing has demonstrated an unwavering dedication to reducing its ecological footprint.
  • Aesop: A luxury skincare brand that embraces a commitment to sustainability and social responsibility. Their philanthropic endeavors and environmental stewardship have garnered recognition from prestigious organizations, reflecting their dedication to making a positive impact.

Is B Corp only in the US?

It used to be! The B Corp Movement was founded by three friends in the United States in 2006 and the first 82 Certified B Corporations received their designations in 2007. Now, the B Corp Movement is thriving in 90 countries and more than 160 industries. 

It’s key to work together to go beyond to achieve the systemic change we pursue by taking meaningful action. Are you with us?


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👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.

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