The Challenger Brand Agency
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Tailored services for every stage of growth
Tailored services for every stage of growth

To win like a Challenger, you must think like a Challenger. That’s where 5&Vine comes in.

5&Vine is a full-service marketing agency that propels companies to disrupt their industries and win.

How do we do it? With a potent mix of strategy, branding and digital marketing, fuelled by experience, intuition and research. Using those three pillars, we’ve co-created and launched notable brands like ecobee, Greenlight and Stellar. We’ve rebranded companies; crafted compelling value propositions built on competitive positioning; developed engaging and websites that convert; implemented magnetic lead generation and acquisition campaigns; and helped brands innovate to do better, faster and win.


Strategy is the rudder of the marketing ship. Strategy is all about choices and clarity: knowing our objectives and defining success; identifying opportunities and clarifying the problem to solve; knowing who to target and what drives them; defining your value proposition so that customers know why they want to hire or buy from you and talent knows why they want to work with you; knowing the cost of conversion, and the life time value of acquiring a customer. Strategy guides us to explore all options, align on a winning path and commit to a definitive vision of success.

Our strategic focus is about taking brands to market while helping them challenge the status quo. 5&Vine’s Challenger Brand Framework empowers high performing media plans, fosters growth-driving partnerships, nurtures customer loyalty, attracts and retains the best talent, and sets you on a path of sustainable growth.

Our Strategic Marketing Services include, but are not limited to:
  • Go-to-Market
  • Innovation
  • Planning
  • Partnerships
  • Loyalty & Engagement

“5&Vine was instrumental in helping to design and rapidly execute a robust marketing strategy that we’ve used to become the global leader in medical imaging. Results from their work were game-changing.”

Carlo Perez, Founder

Explore how 5&Vine’s strategy solutions create sustainable growth for market leaders.


Brand is at the core of everything we do. Whether you’re creating something new or reimagining something old, we’ll craft a brand for you that will take names and kick ass.

We use 5&Vine’s Challenger Brand Framework to solidify your positioning and messaging strategy. Once the foundation is built, we’ll launch the brand with a powerful visual identity and marketing communications system. And of course, we create all the tools that go with it: branding guidelines, website, digital assets, custom icons, collateral, and everything in between.

Our Branding Services include, but are not limited to:
  • Naming
  • Visual Identity
  • Positioning
  • Collateral
  • HR Branding

“5&Vine was amazing to work with. We were looking for leadership and guidance on re-branding our company and that’s exactly what we got. The 5&Vine team are true artists: from value proposition, to name, through to logo and design, we now feel like we have the foundation to build a transformational company in the employee well-being space. Thanks 5&Vine!”

David Howe, CEO

Check out our work and see how 5&Vine branding wins market share.

Digital Marketing

5&Vine was made for the digital world, and that’s where we thrive. While other agencies pick a lane in either strategy, design, or development, 5&Vine fuses all three. The result? Strategically-driven campaigns with world-class creative and seamless implementation.

We start by defining success. We define our goals, align on KPIs and ensure clarity on our target. We develop a marketing strategy, and define the funnel that will achieve success. We design and write content that’s precisely engineered to attract, engage, and convert target audiences. And, we execute seamlessly, with efficiency, learning, evolving and amplifying as we go.

Our Digital Services include, but are not limited to:
  • Websites/eCommerce
  • SEO
  • Paid Media
  • Social Media
  • Influencers
  • Lead Generation

5&Vine launched our disruptive UK baby care brand into the US. Our US website has won awards and our paid channels have exceeded performance benchmarks. I would thoroughly recommend the 5&Vine team!

Amanda Richards, CMO, Pura

Discover how 5&Vine’s digital solutions deliver powerful results.

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