Insights from Award-Winning Websites Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards. Digital Strategy Home Page Featured Rahul Raj November 20, 2023
Unwrapping the Easter Egg Effect When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience. Brand Digital Strategy Home Page Featured Rahul Raj October 13, 2023
Setting Up Your Challenger Brand Up for Success in 2024 Being a Challenger, especially this year, is about embracing discomfort and using that to propel you forward. Let it guide you to ask the hard questions, and change the way we do something for good. Brand Digital Strategy Rahul Raj October 12, 2023
What Challenger Brands Can Do About Online Hate Speech In the rapidly evolving landscape of AI technology, how can brands protect themselves against hate speech and harmful content? Digital Strategy Home Page Featured Rahul Raj August 29, 2023
Why Challengers Seek Unfiltered Feeds and Diversified Algorithms Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors. Digital Home Page Featured Rahul Raj March 13, 2023
AI: A Creative Renaissance or Cultural Stagnation? Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer. Digital Strategy Rahul Raj January 18, 2023
Three Considerations for AI and the Minds Behind It When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance. Digital Strategy Rahul Raj January 11, 2023
Rahul Raj Joins Enactus Canada National Exposition Judges For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup. Digital Strategy Rahul Raj September 20, 2022
ICPs & Personas Can Propel Your Challenger Brand Strategy ICP and Persona development is the beginning of an actionable plan to prioritize which customers matter most, how you can deliver for them, speak to them, build loyalty and advocacy. Brand Digital Strategy Rahul Raj September 6, 2022
Challenger Brands We Love: Guide Beauty Redefining the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market. Brand Digital Strategy Rahul Raj August 23, 2022
