Wellness Wednesday: 5 Challenger Brands We’re Watching At 5&Vine, we’re all in on Challenger Brands. Challenging the status quo. Challenging the norms. The Challenger Brand Mindset Every one… Brand Strategy Home Page Featured admin_5vine March 15, 2023
In brands we trust: what a Dutch supermarket chain can teach us about building community and earning loyalty This post originally appeared in Fast Company. As a brand, it’s not enough to understand just the demographic segmentations of your audience…. Brand Strategy Home Page Featured Liana Shengeliia March 6, 2023
When Incumbents Challenge Their Own Legacy This post originally appeared in Rolling Stone. HOW DO YOU instill trailblazing change in a centuries-old institution? Start at the top. Harvard… Strategy Liana Shengeliia February 17, 2023
AI: A Creative Renaissance or Cultural Stagnation? Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time. Digital Strategy Liana Shengeliia January 18, 2023
Holding AI Accountable: Three Considerations for the Tech and the Minds Behind It Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time. Digital Strategy Liana Shengeliia January 11, 2023
Empathy From the Inside Out: The Shifting Role of Marketing During an Economic Downturn Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time. Strategy Liana Shengeliia January 5, 2023
What Makes a Brand a Challenger Brand? The term “Challenger Brand” was first coined in 1999 by author Adam Morgan in his book Eat Big Fish: How Challenger Brands… Strategy admin_5vine January 3, 2023
Act Like Everyone’s Watching: How to Make Better Business Decisions and Avoid Reputational Damage Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time. Strategy Liana Shengeliia November 4, 2022
The Impact of Covid and Climate Change on the Collectibles Market A 1952 ROOKIE card of baseball legend Mickey Mantle recently sold for $12.6 million. It’s the most anyone’s ever paid for a single piece of sports memorabilia, making it a rare gem. Strategy Liana Shengeliia September 30, 2022
5&Vine Founder Rahul Raj Joins This Year’s Enactus Canada National Exposition Judges Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time. Digital Strategy Liana Shengeliia September 20, 2022
