Challenger Brands are defined not by their size, but their aim to upend the status quo. They’re brave, speaking out against wrongs and actively aiming to resolve them. They are earnest in their actions, aligning their business, hiring, manufacturing, financial and social practices with their mission.

They believe that business can and must be a force for good, and that their responsibility extends well beyond their obligation to shareholders to their customers, employees, society at large, and the planet.

Challenger Brands are brave. They speak out against wrongs and aim to resolve them. This can range from egregious fees, horrible customer service and mediocre performance to racial injustice, gender discrimination or environmental degradation. They believe that business can and must be a force for good, and that their responsibility extends well beyond their obligation to shareholders to their customers, employees, society at large and the planet. They don’t shy away from the impossible, and run towards a challenge.

They are earnest in their actions, aiming to align their business, hiring, manufacturing, financial and social practices with their mission – recognizing that change happens from the many small daily decisions as much as it does from the grand strategy.

They are humble and reflective, acknowledging their progress and the distance they are yet to travel.

They act alone and with others. They don’t wait for others to lead when leadership is needed, but also know that change is more powerful when realized together, and play the needed role for the greater good.

They question fundamentals, operate from first principles and are intentional about actions. They don’t need to do things the way they’ve been done in the past, but architect new ways based on what the world needs now.

They do right by the customer. They invest in relationships with them, empathize and often drive exceptional growth through word of mouth and referrals.

The world needs us now, more than ever. Air pollution is killing millions every year, people are taking to the streets to fight for equality and we’re faced with global challenges that have thrown a harsh light on our ethics and morality both in and out of business.

The fearless founders that stare adversity in the face and seek to upend the status quo should be acknowledged. As they deliver innovative solutions to everyday problems, create wide scale impact, and use business for good, we want to help fuel their work and scale their impact.

By sharing the stories of Challengers, we aim to draw attention towards their brands, but also share their insights with the community. By explaining how they’ve embraced a Challenger mindset and sharing their tips and tricks of better business, we hope to inspire our community to think like Challengers and do the same.

There are many ways to be a Challenger, so long as you’re seeking to solve a problem that’s otherwise unaddressed. Through our research, we identified Challengers in a number of industries spanning from fashion to farming to fintech, of all shapes and sizes. There are so many people doing incredible things, so we made it a priority to reach out to many and ask them to take part in The Challenger Brand. If you feel that you’re a Challenger that should be featured, reach out to us.

The Challenger Fund was developed to support the fearless vision of Challengers, one t-shirt at a time. The Challenger Brand will drop a line of t-shirts every quarter. The profits of every t-shirt will be invested into The Challenger Fund. At the end of each quarter, a panel of experts will select one Challenger that was featured in the latest quarter’s series as the winner of The Challenger Fund, and all profits will be released to them to help them advance their work challenging norms.

Whether it’s a team championing sustainability or levelling the playing field when it comes to diversity and inclusion, The Challenger Fund gives back to these leaders, to fuel their work and scale their impact.

Below is the size guide from Kotn for the Challenger tee.

We make clothing for all people. Our clothes will always be unisex.

The Challenger Brand T-Shirts are released every quarter. They are available for purchase on The Challenger Brand website, here. 

For online orders, payment may be made by VISA, Mastercard, or American Express.

We currently accept Canadian Dollars. US purchases will be converted to Canadian Dollars.

All purchases are final sale. We do not accept returns or exchanges unless the item you purchased is defective. If you receive a defective item, please contact us at [email protected] with details and a photo of the defect. We will email you with next steps. Exchanges of defective shirts will be considered on a case-by-case basis. 

We look forward to hearing from you! Contact us by [email protected], or check out our contact us page here. 

Follow us on Instagram, Twitter, and LinkedIn to stay updated on the latest features, clothing drops, and events of The Challenger Brand.