Startup Marketing: Where to Begin?

7 conversation starters to put your startup marketing strategy in motion

For any startup, the idea of marketing can be daunting. With so much to think about, whether it’s organic vs paid search, content strategies that span social media, newsletters and blogs, influencer outreach, or SEO optimization, it can also seem overwhelming. But, in today’s media climate, it’s unavoidable and something your business should be investing in now.

Here, we outline a number of points you should approach as conversation starters within your brand to put your startup marketing campaign into motion.

Get To Know Your Target Market 

Before you do anything, it’s important to understand your market beyond what you already know. Take the time to reassess who you are targeting, how they’re spending their time and money, the size of that market, and how your product or service fits within that market. Even if you feel you have a good grasp of where your brand sits, it’s worth taking a step back and re-evaluating your target before launching a marketing campaign.

Define Your Startup’s Success Metrics 

When it comes to startup marketing, the term ‘success’ will differ from brand to brand. Perhaps the goal for your brand is to drive sales, perhaps it’s to raise awareness of your offering, or it might be to encourage sign-ups or create an engaged community around your projects. Whatever it is will shape the direction of your strategy and the milestone you want to reach when analyzing results after.

Give Your Startup A Marketing Budget 

If you don’t know what you’re doing, startup marketing can get expensive. Before you begin, do the above and, from that, start to determine where you will place your budget. Think about which channels you should be prioritizing and which you should be growing organically and make sure that decision sits in line with your success metrics.

Keywords And SEO Matter 

Studies show that search results that fall onto the second page only attract 5% of search traffic (Chitika). As you start to craft your startup marketing strategy, the keywords and SEO terms you select will be vital in getting your message out there. Before you start publishing content, settle on the keywords and SEO terms you will use, and craft a steady, consistent content plan that includes them. Alongside that, dig into the copy you use on your website and URLs, and how that too can be optimized for search.

Use Your Audience To Tell Your Story 

Consider how you can use your audience (both current and future) to help drive your narrative. Alongside doing this with a compelling social media strategy, utilizing user generated content (UGC) is an effective way to do this for its authenticity. According to a 2019 study from Stackla, consumers are 2.4 times more likely to say that UGC is most authentic, compared to branded content.

But Be Open To Change 

With any startup marketing strategy, the results might not be what you expect and you may have to embark on a process of AB testing to get it right. When the time comes to review the analytics and data you’ve collected from the start of a campaign, it’s important to be open to change and agile enough as a business to pivot your focus.

It’s OK To Ask For Help 

We started off this post discussing how overwhelming startup marketing can be, and we’re going to finish on the same note. Sometimes, with everything to consider, it’s beneficial to ask for outside help. At 5&Vine, we’ve seen the impact marketing has on a brand when it’s done right. Through the approach we take to brands and the way we craft strategies, we’ve consistently helped Challengers win.

Get in touch with us here to see how we can bring the same success to you.


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👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.

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