Follow-on Funding
Clients we’ve helped position and scale have raised over $2B.
Fractional by Design
CMO. Brand Director. Growth Lead. We embed as part of your team.
Global Reach
Based in Canada. Working across the U.S. and Europe.
Certified B Corporation
We work at the highest standards of social and environmental impact.
Skin in the Game
We selectively reduce fees and earn equity in transformative brands.
Featured in Fast Company
Proudly recognized in the world’s leading innovation publication.
Follow-on Funding
Clients we’ve helped position and scale have raised over $2B.
Fractional by Design
CMO. Brand Director. Growth Lead. We embed as part of your team.
Global Reach
Based in Canada. Working across the U.S. and Europe.
Certified B Corporation
We work at the highest standards of social and environmental impact.
Skin in the Game
We selectively reduce fees and earn equity in transformative brands.
Featured in Fast Company
Proudly recognized in the world’s leading innovation publication.
Not Just Clients. Challenger Allies.
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Trove logo

Disruptors Wanted. Growth Delivered.

We partner with founders and Fortune 500s who believe business can be a force for better.

Our work doesn’t just chase growth. It drives progress - economic, social, and human.

Every engagement is built to challenge the status quo and raise the bar for what business can be.
See our work
Make your brand undeniable.
+30%
market share
#2
consumer brand
5M
users
$2.3B
valuation
Design what your customers click, remember, and buy.
550K+
LinkedIn impressions
2X
SEO visibility for target keywords
+91%
increase in website users
+92%
average engagement time per active user
Turn strategy into momentum.
Brand Positioning
Challenger Strategy
4x
increase in social media engagement
Challenger Strategy
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Actionable ideas. Brand strategy breakdowns. Subscribe to what today’s Challenger brands are doing next.
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Making marketing decisions with imperfect info like a Challenger 🚀
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Jul 29, 2025
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Jul 7, 2025
Making marketing decisions with imperfect info like a Challenger 🚀
Rahul Raj
Jul 29, 2025
What really killed Hudson’s Bay?
Rahul Raj
Jul 29, 2025
Canadian Challenger Brands building the future 🇨🇦
Rahul Raj
Jul 7, 2025
Making marketing decisions with imperfect info like a Challenger 🚀
Rahul Raj
Tim Sheehan
Founder
5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made.
If the
 status quo’s
not good enough, let’s build better
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