Posts tagged underdog
5&Vine’s Top Go-To-Market Resources for Challenger Brands

This past July, 5&Vine founder and fractional CMO Rahul Raj led a Go-To-Market Strategies for Startups workshop at Startupfest in Montreal. Now, you can watch the entire workshop! Rahul shares proven insights and in-depth recommendations to help give startups strategic advantages over industry incumbents.

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3 Go-To-Market Tools for Challenger Brands + Lessons Learned Helping Ecobee Take Down Industry Incumbents

To successfully take on long-established leaders, startups must define what they want to be in the world, the customer they are serving, as well as who the incumbents are and the playbook they follow.

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Why Authenticity Is The David To Your Market’s Goliath

Ahead of his Go-to-Market Strategies for Startups workshop, our Founder and CMO Rahul Raj sat down with the Startupfest team to share the 5&Vine methodology for challenger brands to take on industry incumbents.

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