Posts tagged ecobee
3 Go-To-Market Tools for Challenger Brands + Lessons Learned Helping Ecobee Take Down Industry Incumbents

To successfully take on long-established leaders, startups must define what they want to be in the world, the customer they are serving, as well as who the incumbents are and the playbook they follow.

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Why Authenticity Is The David To Your Market’s Goliath

Ahead of his Go-to-Market Strategies for Startups workshop, our Founder and CMO Rahul Raj sat down with the Startupfest team to share the 5&Vine methodology for challenger brands to take on industry incumbents.

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What Is A Challenger Brand?

A challenger brand is defined not by its size, but by its aim to upend the status quo in its chosen industry. A small but dedicated team with a great idea can knock the pins out from under the fiercest market giants. These challengers believe there is a better way, and fight relentlessly to transform their visions into reality.

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