Posts tagged challenger brands
What is a Challenger Brand?

A challenger brand is defined not by its size, but by its aim to upend the status quo in its chosen industry. Companies like Beyond Meat, Everlane and Warby Parker demonstrate how a small but dedicated team with a great idea can knock the pins out from under the fiercest market giants. These challengers believe there is a better way, and fight relentlessly to transform their visions into reality.

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